Marketing Management:Branding your company 4P-wise(2023秋季班)
Teacher: BehzadForoughi


Marketing is one of the most misunderstood management areas today. It is often used interchangeably with shopping-related activities, but it encompasses a much broader realm than simply selling a product. This introductory course covers the fundamentals of marketing management which is the process of creating, promoting, pricing and placing products to facilitate satisfying exchange relationships in a dynamic environment. In this course, students are expected to learn the terminology and conceptual marketing models in the simplest terms and pave the way for their path to marketing excellence. This course is designed for anyone with interest in marketing.

Course Object

  • Basic concepts of marketing
  • Marketing strategy and plan
  • Positioning strategy
  • Macro and microenvironment
  • The marketing research process

Course Teacher Intro

  • 教師姓名:Dr. Behzad Foroughi
  • 教師簡介:
Behzad Foroughi has PhD in marketing from Universiti Sains Malaysia (USM), Malaysia. He is currently working as an Assistant Professor at I-Shou University, Taiwan. Behzad’s teaching experience includes over four years as a teaching fellow and assistant professor with extensive experience in teaching marketing courses.

Course Schedule

第1週:Introduction to Marketing

第2週:Marketing Strategic Planning

第3週:Segmentation, Targeting, Positioning

第4週:Marketing Information System

第5週:Marketing Research

Course Mode

This course has 5 main topics, and each main topic contains several sub-topics. A video of 10-30 minutes will be created for each sub-topic. A class quiz will be administered every week to make sure that learners have understood the lecture. Please refer to the scoring criteria for more details.

Course Grade

  • 課程及格標準: 60 分 滿分: 100分
  • Grading : "Pass" score: 60;"Full" score: 100
  • Five quizzes: 60%
  • Participation (video watching): 40%

Grade Required

Course grade pass:60Grade Memo:max grade 100 point

Course Ability

No particular basic knowledge is required for this course. Everyone can take this course as long as they are interested in Marketing.

Course Suggest

1. Philip Kotler, Kevin Lane Keller, Sewe Hoon Ang, Chin Tiong Tan, Siew Meng Leong, 2018, Marketing Management: An Asian Perspective, 7th Edition, Pearson.
2. Wirtz, J., & Lovelock, Ch. 2016, Services Marketing: People, Technology, Strategy, 8th Edition, World Scientific Publishing Co Inc (USA).

Certificate information