The objective of this course is to cultivate e-commerce management professionals and employability, as well as learn how to create a professional and modern e-commerce website. After completing this course, you will be able to develop business management skills for e-commerce and building an online store, and can apply it to increase your competitive advantage in the future workplace.
第1週:Understanding E-Commerce
第2週:Major Trends In E-Commerce
第3週:State Of The U.S. E-Commerce Market
第4週:Strategies For E-Commerce Success
第5週:Main Business Model of E-Commerce - Part 1
第6週:Main Business Model of E-Commerce - Part 2
第7週:Building your online store
The content of this course is mainly divided into seven units. The first unit introduces the basic concepts of electronic commerce including the history, definition and overview of electronic commerce. The content of the second unit is to discuss the new retail trends and consumption patterns of e-commerce, and the third unit is to analyze the current situation of Asia, U.S., and global e-commerce. The fourth unit introduces the basic elements of business models and the key concepts and strategies for the success of e-commerce. The fifth and sixth units introduce the strategies of different types of e-commerce business models and the differences between them, and how e-commerce changes the way of doing business. The seventh unit is about learning how to build and design an online store.
This course is divided into seven main units. Each unit will be composed of several small units. Each small unit provides a 10-30 minute video.
This course does not require any sort of coding or experience, anyone can join this course as long as they are interested in e-commerce practitioners and want to become an excellent e-commerce professional.
Kenneth, C Laudon. E-commerce 2021–2022: Business. Technology. Society. Seventeenth Edition, Global Edition