Marketing Management：Branding your company 4P-wise(自學課程)
教師: BehzadForoughi
義守大學
2024/09/30~2026/01/31
報名截止日期：2026/01/31
摘要
課程目標
授課教師
課程進度表
課程內容
評分標準
證書資訊

摘要

※本課程為自學課程，不提供測驗、討論區、證書等功能，亦無教師駐版！
This course is a self-study course and does not provide tests, discussion forums, certificates, or resident instructors.

Marketing is one of the most misunderstood management areas today. It is often used interchangeably with shopping-related activities, but it encompasses a much broader realm than simply selling a product. This introductory course covers the fundamentals of marketing management which is the process of creating, promoting, pricing and placing products to facilitate satisfying exchange relationships in a dynamic environment. In this course, students are expected to learn the terminology and conceptual marketing models in the simplest terms and pave the way for their path to marketing excellence. This course is designed for anyone with interest in marketing.

課程目標

  • Basic concepts of marketing
  • Marketing strategy and plan
  • Positioning strategy
  • Macro and microenvironment
  • The marketing research process

授課教師

  • 教師姓名：Dr. Behzad Foroughi
  • 教師簡介：
Behzad Foroughi has PhD in marketing from Universiti Sains Malaysia (USM), Malaysia. He is currently working as an Assistant Professor at I-Shou University, Taiwan. Behzad’s teaching experience includes over four years as a teaching fellow and assistant professor with extensive experience in teaching marketing courses.

課程進度表

第1週:Introduction to Marketing

第2週:Marketing Strategic Planning

第3週:Segmentation, Targeting, Positioning

第4週:Marketing Information System

第5週:Marketing Research

課程內容

This course has 5 main topics, and each main topic contains several sub-topics. A video of 10-30 minutes will be created for each sub-topic.

評分標準

本課程為自學課程，不提供測驗、作業。
This course is a self-study course and does not provide tests.

通過標準


課程及格標準:100滿分：100分

先修科目或先備能力

No particular basic knowledge is required for this course. Everyone can take this course as long as they are interested in Marketing.

建議參考書目

1. Philip Kotler, Kevin Lane Keller, Sewe Hoon Ang, Chin Tiong Tan, Siew Meng Leong, 2018, Marketing Management: An Asian Perspective, 7th Edition, Pearson.
2. Wirtz, J., & Lovelock, Ch. 2016, Services Marketing: People, Technology, Strategy, 8th Edition, World Scientific Publishing Co Inc (USA).

證書資訊

本課程不核發修課通過證明。
This course does not issue a certificate of completion.
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